Rafa Nadal, the worldwide face of Dekton® by Cosentino

#CosentinowithNadal

Cantoria (Almería, Spain), 15 January 2015.- The ultracompact surface for the world of architecture and design, Dekton® by Cosentino, is launching its new advertising campaign together with Rafa Nadal as the face of the brand. The framework for the agreement signed between the multinational company and the tennis player from Majorca at the end of 2014, through which Cosentino has become a sponsor of the “Rafa Nadal Academy by Movistar” project, also includes the use of his image for advertising purposes. The campaign launch will take place simultaneously worldwide.

Under the title “DEKTON. UNLIMITED.”, the campaign presents the perfect combination of Rafa Nadal, whose talent, strength and versatility on any surface have made him a world leader in sport, and Dekton®, a product made unique by its resistance, advanced technology, durability, versatility and beauty. Dekton® and Nadal areunlimited.

Just as a match is won stroke by stroke, forcefully, putting one’s rivals and oneself to the test, Dekton® is subjected to unlimited force every day, with its uses and applications, technology and design being put to the
test. The ultracompact Dekton® material forms the perfect partnership with designers and architects from all over the world for any interior or exterior project and with the highest guaranteed reliability.

Its excellent properties, such as high mechanical resistance; good thermal shock resistance; very good colour
stability; high resistance to scratching, staining, abrasion, UV rays and hydrolysis; and reduced wáter absorption means that Dekton® can be used on kitchen worktops and bathroom vanities, wall and floor treatments, furniture, façades and any other exterior surface. The new advertising campaign entirely reflects this versatility for applications that Dekton® offers, placing the tennis star in two large sets, one indoors and
the other outdoors, which are completely covered with the new ultracompact surface in the shades of Aura (white with grey veining on worktops and walls), Zenith (matt white on interior and exterior floors) and Strato (grey on wall).

The “Rafa Nadal Academy by Movistar” project, the tennis academy the sporting figure is soon to open in his home town of Manacor, Majorca, will also be an example of all the architectural and design possibilities Dekton® offers, as this material will be used on façades, floors and other surface treatments.

According to Santiago Alfonso, Director of Marketing and Communications for Cosentino Group, “this new form of collaboration through which Rafa Nadal becomes the international image for Dekton®, our great contribution to the world of architecture and design, fills us with great pride. There are values that we undoubtedly share with Rafa, such as our daily effort, continuous innovation and the endless quest for leadership and success. We like to work with the best, and Rafa Nadal will help us make Dekton® a model of success for the world.

DEKTON UNLIMITED 2015 “RAFA NADAL”, credits

Advertiser: Cosentino Group

Product / Brand: Dekton® by Cosentino

Sector: Surfaces and materials for interior design and architecture

Original Idea/Concept: Nadie. Creative Knowledge: Damián Granados, Esteban Sosa (Cosentino Group)

Photography: Alberto Rojas Fotografia

Producer: Cosentino Group Marketing Department /Evolution BCN

Photographer’s assistants: Manuel Padilla (1st assistant) y Jose Antonio Gómez Morenate (2nd assistant)

Graphic Design / Layout: Esteban Sosa

Copy: David García

Production assistant, location scout: Miguel Sabiote

Wardrobe: Diesel

Stylist: Crearte (Guillermo García)

Hair & Makeup: Crearte (Guillermo García)

Digital retouching: Esteban Sosa

Sets and 3D retouching: Grupo A3 Comunicación

Model: Francina Models

Dekton® by Cosentino obtains ETA 14/0413 evaluation and CE marking as an external wall cladding of ventilated façades

Cantoria (Almería), 12th of January 2015.- Dekton® by Cosentino, the new ultracompact surface from Cosentino for the world of architecture and design, has obtained the European Technical Assessment (ETA) 14/0413 evaluation and the 1220-CPR-1459 certificate for CE marking as an external wall cladding for ventilated façades.

Dekton® by Cosentino is an ultracompact surface manufactured by means of a dry pressing process, with the largest press in the world created exclusively for Dekton® (25,000 tonnes), enabling the production of a large format slab (3.20 m x 1.44 m) and with extraordinary technical properties, such as high mechanical resistance, low water absorption, very good colour stability and very good dimensional stability, and high resistance to UV rays, stains, freezing and thawing. Owing these properties, the Dekton® surface can be perfectly incorporated onto façades by means of different types of concealed stainless steel or aluminium fixings. 

The Dekton® surface also comes in a wide variety of sizes, designs, colours and textures that allow buildings to be given a natural and customised aesthetic, and offering great versatility to their exterior design.

Cladding systems for ventilated façades allow thermal insulation to be incorporated via the exterior, which is a highly suitable alternative for improving the energy efficiency of new or retrofitted buildings. Additionally, the sustainable use of natural resources and respect for the environment are two aspects that Cosentino holds very present in the manufacture of Dekton®. These environmental aspects may be assessed in the future, when laws and harmonised European methods for their evaluation will be introduced, a field in which the European Organisation for Technical Assessment (EOTA) and the Catalonia Institute of Construction Technology (ITeC) are currently working.

Assessement issued for Dekton®

The ETA makes it possible to issue a Declaration of Performance and the CE marking for products that are uncovered or partially covered by a harmonised standard. The ETA is issued by ITeC in its capacity as a Technical Assessment Body (TAB) and is approved in the context of the EOTA. ITeC is a body that has been authorised to assess unregulated and innovative products as a member of EOTA since 1996 and has been designated as a TAB under the new regulation EU/305/2011 since March 2013 for all product categories covered by it.

The ETA issued for Cosentino includes the characterisation and experimental evaluation of the Dekton® surface for use as external wall cladding for façades: wind load resistance, impact resistance and reaction to fire, durability, and the characterisation of the fixing components necessary for the surface to be conveniently incorporated onto façades.

External cladding for ventilated façades with the CE marking offer performance that has been assessed by a third party and performance characteristics that have been confirmed and contrasted according to European methodologies.

The full text of the ETA 14/0413 can be viewed here.

Cosentino Group Ends 2014 With Presence on Five Continents; Anticipates Gross Revenue of $684 Million

New York, NY (December, 2014) – Cosentino, the global leader in the production and distribution of innovative architectural and design surfaces, announced at its annual Strategic Conference that the company will end 2014 with a sales presence and fixed assets on five continents, a milestone achieved following the recent opening of a logistics platform in South Africa. Additionally, Cosentino expects to end the year with gross revenue of $684 million, representing an increase of 14.7 percent compared to 2013, with over 90 percent of its sales generated outside of its global headquarters in Spain.

In an opening address, Francisco Martínez-Cosentino, President of Cosentino Group, highlighted the worldwide launch of the ultra-compact surface Dekton; the growing digitalization of the organization; and the company’s unwavering commitment to job security at all production centers. The address identified the diversification of niche markets as a future challenge, in which the incorporation of new talent and increased internal promotion of employees based on their continuing education will be a driving force.

More than 70 representatives attended the annual conference, held December 15 and 16 at Cosentino’s headquarters in Almeria, Spain. This year’s event included the incorporation of representatives from the company’s new markets of Japan, Turkey, Israel, Canada and South Africa.

Continued international expansion, linked to the variety of innovative systems for sales and distribution, has been identified as one of the most notable achievements for the year. In 2014, Cosentino opened 10 new Centers, one Cosentino City Center, and established a presence in the new markets of Canada and Turkey. Currently, Cosentino operates directly with employees, fixed sales, and production assets in 29 countries, and is projected to employ close to 3,000 individuals in the year ahead.

Innovation was a central theme for the year, as Dekton, the revolutionary ultra-compact surface, garnered worldwide recognition and numerous accolades. It has enabled the company to increase activity in the world of architecture and design, as well as strengthen its presence in new market segments such as façades and outdoor applications.

Over the course of 2014, Cosentino celebrated a number of partnerships with well-known individuals in the international fields of architecture and sports. The company continued its collaboration with the architect Daniel Libeskind, including a presence at the Venice Architecture Biennale; partnered with Italo Rota at Milan Design Week and with Steffen Kehrle for the “House of Dekton” project. In the United States, Cosentino renewed its commitment to the Make It Right foundation. In October, the company announced a new partnership with professional tennis player Rafael Nadal in which Cosentino will contribute materials to the star’s tennis academy.

 

 

The National Kitchen & Bath Association Announces 2015 President and Executive Committee

23-year industry veteran Maria Stapperfenne, CKD, CBD, of Whitehouse Station, New Jersey, will head the association, effective January 1, 2015

HACKETTSTOWN, N.J. (NOVEMBER 19, 2014) — The National Kitchen & Bath Association (NKBA), the premier association for kitchen and bath professionals with over 60,000 members, today announced its 2015 Executive Committee, led by 2015 President Maria Stapperfenne, CKD, CBD of Whitehouse Station, NJ. Mark Kovich, of Winchester, VA, was named 2015 President-Elect, and Denise Dick, CMKBD, of Carrollton, TX, will serve as Vice President. Lorenzo Marquez, of Sugar Land, TX, will assume the role of Treasurer, and Blue Arnold, CKD, CBD, of Jarrettsville, MD, will hold the position of Secretary. John A. Petrie, CMKBD, of Mechanicsburg, PA, will serve as Immediate Past President.

Find additional information on each of the 2015 NKBA Executive Committee members below.

Maria Stapperfenne

President – Maria Stapperfenne, CKD, CBD, Tewksbury Kitchens & Baths, Whitehouse Station, NJ

Maria Stapperfenne, CKD, CBD, started her career in kitchens and baths in 1992, becoming a Certified Kitchen Designer in 2005 and a Certified Bath Designer in 2006. She is the Manager of Tewksbury Kitchens & Baths, a division of Huston Lumber & Supply Co, and holds a Bachelor of Arts from Trenton State College. Maria has been active in the Northern NJ Chapter, serving as President, Secretary, VP of Technology & Communications, and Chapter Representative. She has served as a Region Director, member of the Board of Directors, Certification Test Validation Committee, Nominating Committee, Industry Segment Task Force, Development Task Force, Governance Task Force, and a judge for the NKBA Design Competition.

 

Mark KovichPresident-Elect – Mark Kovich, Waypoint Living Spaces ®, Winchester, VA

Mark has been a part of the kitchen & bath industry for 23 years. During this time, he has served on the advisory council of manufacturers (as Chair), as well as Virginia Tech. Most recently, he served on the NKBA Board of Directors as a Member at Large. During his 3-year term, he served on the CEO Compensation Committee and the Governance Task Force, and chaired the Nominating Committee. He is currently the Vice President of Sales & Marketing for Waypoint Living Spaces®, which is the proud sponsor of the NKBA Student and Professional Design Competitions.

 

 

Denise DickVice President – Denise Dick, CMKBD, Signature Kitchens by Design, Carrollton, TX

Denise Dick, CMKBD, has been active in the kitchen and bath industry since 1984 as a designer, trainer, training development writer and consultant. In 2002, she opened Signature Kitchens by Design, a full-service conceptual design agency that offers design, planning and comprehensive management of remodeling projects. She has been active in her NKBA chapter from the beginning, serving as President, VP of Technology and Communications, VP of Membership, Secretary and Chapter Representative. Denise was also a judge for the local NARI Contractor of the Year Awards. She has served on the national NKBA level as a Region Director, member of the Board of Directors, the Education Task Force, the CKBP Certification Committee, the CKBP Exam Blueprint Specification Committee, and as a test writer for the CKBP exam.

 

Lorenzo MarquezTreasurer – Lorenzo Marquez, Cosentino North America, Sugar Land, TX

Lorenzo Marquez is Vice President of Marketing for Cosentino North America, a world leader in the manufacturing and distribution of quartz, natural stone, and recycled surfaces. In this role, he oversees all marketing, public relations and digital strategies for Cosentino Group’s portfolio of brands in the U.S. market. Lorenzo has been instrumental in overseeing Cosentino’s expansion in North America, which in 2015 will include the launch of 10 new regional Cosentino Centers, and the ongoing global launch of Dekton by Cosentino. He joined Cosentino in 2003 after receiving a degree in Entrepreneurship from the University of Houston and working for Levi Strauss & Company, also in marketing. He serves on the NKBA KBIS Advisory Council and is an active member of the A+D and Kitchen & Bath community.

 

Blue Arnold

Secretary – Blue Arnold, CKD, CBD, Kitchens by Request, Inc., Jarrettsville, MD

Blue Arnold CKD, CBD, is the Principal of Kitchens by Request, Inc., located in Jarrettsville, Maryland. He received his Bachelor of Arts degree from Randolph-Macon College in Ashland, Virginia in 1990, and soon after joined his family business. He has served on the NKBA Board of Directors since 2013, and has held the following positions in the Baltimore/Washington Chapter: President 2007-2008, VP Strategic Planning 2009, VP Programs 2004-2006, Secretary 2002-2003, and currently, Chapter Representative. He has served on numerous task forces and committees including the Governance Task Force, 50th Anniversary Task Force, 2013 30 under 30 Selection Committee, 2014 NKBA Executive Nominating Committee, 2010 NKBA Student Design Competition Judging Panel, 2011 & 2014 NKBA Design Competition Judging Panel, Region 3 Secretary BOCR, and as the 2013 KBIS Chapter Officer Leadership Summit Training Facilitator.

John A. Petrie

Immediate Past President – John A. Petrie, CMKBD, Mother Hubbard’s Custom Cabinetry, Mechanicsburg, PA

John A. Petrie, CMKBD, has been working in the kitchen and bath industry since 1987, designing custom kitchens, bathrooms, home offices, wine cellars and home theaters. His early education was in architectural design, but his defining specialty and advanced training have been in kitchens and baths. He is the owner of Mother Hubbard’s Custom Cabinetry in Mechanicsburg, PA. John has served the Susquehanna Valley Chapter of the NKBA as Treasurer, Vice President of Communications, President, and Chapter Representative. During his tenure on the NKBA Board of Directors, he has served on numerous committees and chaired several task forces. John and his father, Les Petrie, CMKBD, have both been leaders in the NKBA, with John serving as President in 2014, and Les in 2003. This distinction marked the first-ever, father-and-son presidencies for the NKBA.

About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show

The National Kitchen & Bath Association (NKBA) is a not-for-profit trade association that owns the Kitchen & Bath Industry Show (KBIS®). With 60,000+ members, the NKBA has educated and led the kitchen and bath industry since its founding in 1963. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).

Cosentino Presents an Array of New Introductions at KBIS 2015, Booth N1415

LAS VEGAS, NV (January, 2015) – Cosentino, the global leader in natural stone, quartz, recycled and architectural surfacing, reveals an impressive line up of product introductions and activities taking place during the Kitchen and Bath Industry Show, which takes place in Las Vegas from January 20-22.

This year, Cosentino will celebrate the 25th Anniversary of Silestone, the leading global brand of quartz surfacing, with a number of stunning new introductions: 

  • Silestone Influencer series: The first complete designer collaboration color series from Cosentino, the Influencer series was created in partnership with the Silestone Trendspotters – a group of influential designers from across the nation — the Influencer Series will feature hues inspired by the regional trends from each designer’s market. The Trendspotters will be at the Cosentino booth to discuss their colors and will also be featured in a panel discussion with Hearst Design Group, which takes place at the NKBA Center Stage at 11 a.m. Thursday, January 22.
  • Nebula Alpha series: A stunning collection of four colors inspired by natural stone that are subtle, yet distinctive, featuring an original pattern of colored veining.
  • Integrity XL: The popular sink made entirely from a single slab of Silestone natural quartz now comes in an 8-inch-deep model to meet the needs of the North American market.

Cosentino will celebrate Silestone’s milestone anniversary throughout the year, starting at KBIS with the announcement of its new extended 25-year warranty and a 25th Anniversary Party, which takes place at XS Nightclub at the Encore Hotel on the evening of Wednesday, January 21.

In the booth, Cosentino also will highlight Dekton by Cosentino – an innovative, ultra-compact surface for both interior and exterior design, showcased in five new colors. Aura, the luminary of the five hues, is inspired by Calacatta marble with large-scale veining for a powerful design statement. Cosentino also will feature Dekton in two unique vignettes: One will showcase an outdoor kitchen, featuring two brand partners, Brown Jordan Outdoor Kitchens and Coyote Outdoor Living. Dekton also serves as the countertop in the sleek, new Poggenpohl kitchen collaboration with Porsche Design.

“This is a milestone year for Cosentino, and we are looking forward to telling that story through all of the activities taking place at KBIS this year,” said Lorenzo Marquez, VP of Marketing for Cosentino North America. “KBIS is a critical industry show and the ideal venue to begin our Anniversary celebrations. We are honored to take part as not only as an exhibitor, but also contribute to the educational offerings and networking events.”

Cosentino Expands Into Canada With Toronto Center Opening

Toronto Center is first of its kind in Canada, with additional Centers to follow in 2015

New York, NY (November, 2014)Cosentino, the global leader in natural stone, quartz, recycled and architectural surfacing, has opened its first showroom in Toronto’s Design District, marking the company’s foray into the Canadian market. The new 10,000-square-foot facility offers architecture and design professionals a state-of-the-art, interactive environment for educational and networking events, as well as a complete showcase of the latest innovative surfacing products from the Spain-based company.

While the first of its kind in Canada, the Toronto facility is the 29th North American Center, and underscores the critical role that the Canadian market will play in the company’s overall North American expansion strategy. Cosentino master distributor, International Logistics, will operate the newly opened Toronto Center. Cosentino plans to continue strengthening its presence in Canada throughout 2015, with two Centers slated to open in Calgary and Vancouver that Cosentino will directly operate. These new locations will complement the specialty retailers and distributors in Quebec and Montreal. Cosentino’s expansion is estimated to create approximately 45 jobs nationwide, and will increase the availability and distribution of its leading products for architects, designers, builders and homeowners including its popular natural quartz brand, Silestone, and it’s innovative indoor/outdoor offering, Dekton.

“Toronto is an innovative design hub and an essential starting point as we continue our expansion across North America,” said Eduardo Cosentino, President and CEO of Cosentino, North America. “By increasing our presence and operations through the opening of Centers across the nation, we are able to more efficiently meet the needs of our Canadian customers by offering an increased inventory, design tools and inspiration, and product experts in their local markets.”

The Toronto Center features a fully functioning Miele kitchen, which allows for live demonstrations and interactions alongside the Center’s comprehensive showcase of the full portfolio of Cosentino brands, including: Silestone natural quartz; ECO by Cosentino recycled surfaces; SenSa® Granite; Scalea Natural Stone; MURO™ Mosaics; the Prexury™ Collection, a semi-precious stone line handmade by expert craftsmen, and Dekton, an innovative and ultra-compact surface with interior and exterior architectural applications.

The Cosentino Center concept has been a proven and essential resource for designers and architects around the world. Intended to function as more than a showroom, Cosentino Centers are designed to support, promote, and educate architects and designers by integrating distribution facilities with product display areas, meeting spaces for designers to bring clients, classrooms for continuing education, and fully functioning kitchens and event space for demonstrations. The centers create interactive environments where architects, designers, distributors, and fabricators are able to view the latest products and design trends, earn continuing education credits, attend expert seminars, and receive training and on new production techniques and innovations.

To meet increasing demand for its products, Cosentino opened its first North American Center in Anaheim, CA in 2010 and quickly followed with showrooms in Phoenix, Dallas, Atlanta, Chicago, Orlando, San Diego, Charlotte, Washington, D.C., San Francisco, Minneapolis, Cincinnati, Austin, Westchester, Seattle, Philadelphia, Houston, Boston, Denver, Long Island, and Fort Lauderdale. More Centers are set to open throughout North America in 2015.

The newly opened Toronto Cosentino Center is located at 655 Caledonia Road, Toronto, M6E 4V8.

Cosentino To Host Color Events at 22 Regional Cosentino Centers

New York, NY (November, 2014)Cosentino, the global leader in natural stone, quartz, recycled and architectural surfacing, will host a nationwide celebration of color at their regional Cosentino Centers on Dec. 9 and 10. Architects, designers, builders, fabricators and consumers are invited to visit their regional Cosentino Center for a sneak preview of the latest color introductions from Cosentino, including Silestone’s Nebula Alpha series and five new hue additions to Dekton. The events also will include a conversation on color trends, noshes and spirits.

“This national series of color-focused events is a fantastic conclusion to a year of new introductions, and an exciting look forward to the year ahead, especially for those who may not be able to join in January for KBIS,” said Lorenzo Marquez, Vice President of Marketing for Cosentino North America.

Cosentino is taking a focused approach to facilitating industry trend conversations by coordinating “Spirits and Color” events to take place in their national network of centers on the same days in December. The event will take place on Dec. 9 in the following centers: Anaheim, Atlanta, Austin, Boston, Cincinnati, Kansas, Minnesota, Orlando, Phoenix, Seattle and Westchester. The celebration continues on Dec. 10 in the Charlotte, Chicago, Dallas, Denver, Fort Lauderdale, Houston, Long Island, Philadelphia, San Diego, San Francisco and Washington D.C. Centers. Attendees can RSVP by visiting northamerica.cosentinocenter.com/events and searching for each Center by city.

Events such as these demonstrate the important role played by the regional Cosentino Centers, which support, promote, and educate consumers and the regional architecture and design community by bringing trend conversations to life in an interactive environment. At each Center, visitors can view the full portfolio of Cosentino brands, including Silestone natural quartz; ECO by Cosentino recycled surfaces; SenSa® Granite; Scalea Natural Stone; MURO™ Mosaics; the Prexury™ Collection, a semi-precious stone line handmade by expert craftsmen, and Dekton, an innovative and ultra-compact surface with interior and exterior architectural applications.

The Cosentino Group strengthens its presence in Asia with the opening of a showroom in Singapore

Cantoria, 06 November 2014. The Cosentino Group, world leader in the production and distribution of innovative surfaces for architecture and design, today opened a new showroom or ‘Cosentino City’ –in Singapore. With this facility, the multinational consolidates its position in the Asian market, increasing its presence and own assets. 

Until today, Cosentino had a sales office in Singapore, no integrated into the ‘Cosentino City’ showroom space, which will be a main asset for the projection of Cosentino’s products throughout Asia. In addition, the multinational rounds off its presence in Asia with its ‘City Associated’ in Kuala Lumpur (Malaysia) – which opened last May –, and a sales office in Japan.

The ‘Cosentino City’ is a concept with exhibition space located in the heart of major cities. It allows architects, project planners, designers and end users the chance to experience and see the wide range of products the company offers. This new showroom aims to cover the needs of the Singapore market, and is the second of its kind following the opening of a ‘City’ in Sydney last year.

At the same time, Cosentino is operating in Asia via agreements with various local distributors. In addition to Singapore, Malaysia and Japan, the company also commercializes its products and brands in China, Hong Kong, Indonesia, the Philippines, Vietnam, Taiwan, India, Korea and Thailand.

The Asian market has become a strategic region for the company and is the fourth ‘engine’ of the Group’s international expansion, after the United States, Europe and Latin America. In 2013, the Cosentino Group had sales totalling 12 million Euros and grew 13% in this market. The forecast for 2014 is close to 18 million, and the company aims to continue along this path and reach 22 million in 2015.

The ‘Cosentino City’ in Singapore, investment for which is expected to exceed €300,000, is located in the centre of the city. Its showroom will feature various exhibition areas showing the Group’s main brands (Silestone®, Dekton® and Sensa, etc.) with displays of large stone slabs and worktops, as well as a section for training and a workshop area.

The opening ceremony held today was attended by over 100 people and was presided by Francisco Martínez-Cosentino Justo, the Group’s Chairman; Eduardo Martínez-Cosentino Alfonso, Global Sales Director and CEO Cosentino NorthAmerica; Ginés Navarro, Sales Manager for the markets Asia-Pacific markets and for Direct Sales, and Carmen Herrada, Sales Director for Asia.

According to Eduardo Martínez-Cosentino Alfonso in his opening speech, ‘Singapore today becomes the heart of our presence in Asia. In addition, and via the concept of ‘Cosentino City’, we would like this showroom to be an open and creative space providing the best solutions for the country’s architects, as well as being able to directly show all the features our materials offer’. 

‘These facilities in Singapore, together with our associated centre in Malaysia and our sales office in Japan, show our firm commitment to the Asian market. The goal is to continue growing over the coming years with new assets of our own and using Cosentino’s unique distribution model ‘ concluded Martínez-Cosentino.

Cosentino Group, the protagonist at ‘World SB14 Barcelona’ the World Sustainable Building Conference

Cantoria, 31th October 2014. The Cosentino Group, world leader in the production and distribution of innovative surfaces for architecture and design, was one of the main protagonists at the World Sustainable Building Conference (World SB14) – ending today in Barcelona – thanks to the extremely interesting presentations it put together for this event.

One of the conference’s most outstanding presentations was the one given by Cosentino, together with the Make it Right Foundation, the non-profit organisation founded by the actor Brad Pitt.

The Foundation’s top directors, Tom Darden, Executive Director of Make It Right, and Craig Turner, the Foundation’s Construction Manager, addressed the topic of access to sustainable and ecological homes for low-income families in their speech. In their presentation, they maintained that it is possible to create housing projects offering high performance, energy efficient, sustainable homes of good design for people on low incomes.

Believing that quality, sustainable houses can be built for the same price as conventional ones, the directors of Make it Right showed attendees its projects in New Orleans, Newark (New Jersey), Kansas City (Missouri), and on the Fort Peck Indian Reservation in Montana.

The panel was joined by American architect John C. Williams, founder of the architecture firm of the same name based in New Orleans, and Valentín Tijeras, Cosentino’s Product and Innovation Director.

The conference was the result of the collaboration created between Cosentino and ‘Make it Right’ in 2010. The multinational donated its product, Eco by Cosentino® – a revolutionary surface made from recycled materials – to be used for the bathrooms and kitchens of the houses that the foundation built in New Orleans following the catastrophic damage caused by Hurricane Katrina in 2005.

As Tom Darden stated, ‘Eco by Cosentino is the perfect material for sustainable architecture, not only for its sustainable nature but also for its aesthetic quality and its excellent properties and performance’. ‘It’s a perfect example of our value proposition: quality, design and sustainability are not incompatible with the cost of our homes. From our point of view, houses that are built with an attractive design play a key role in creating sustainable communities. The fact that Frank Gehry, Shigeru Ban and David Adjaye work with us is a statement of intent’, said Darden.

Meanwhile, Valentín Tijeras reiterated ‘Cosentino’s commitment to sustainable architecture and design. We’re not only talking about Eco here, but to say that all the company’s processes and activities are defined by criteria of sustainability and respect for the environment. For us it is a source of pride to work hand in hand with Make it Right, an organisation that promotes buildings that are LEED Platinum certified’.

Yesterday, the Spanish multinational offered a second debate, moderated by architect and Cosentino partner, Adelina Salinas, in this case based on how design influences the implementation of sustainable processes within the retail, franchising and hotel industries.

Stressing the importance of implementing these sustainable processes for large-scale buildings or modular ones, the discussion featured David Iglesias, partner at Alonso Balaguer y Arquitectos Asociados; Maria Teresa Valiño, from Valora Consultores; Luis Ortega Cobo, an expert on Energy and Sustainability at International Hospitality Projects (IHP), and Santiago Alfonso, Cosentino’s Director of Marketing and Communications.

The World Sustainable Building Conference – which was formally closed by Isabel García Tejerina, Minister of Agriculture, Food and the Environment – is the largest gathering in the world on sustainable construction, and is where the most important and influential international institutions in this field meet. This year’s edition was attended by over 20,000 visitors, coming from more than 50 countries.

Cosentino Group Collaborates with Tennis Player Rafael Nadal

for download click image

Eduardo Cosentino and Rafael Nadal

Cantoria, Spain – 28 October 2014 Cosentino Group, the world leader in the production and distribution of innovative surfaces for architecture and design, is collaborating with world-renowned tennis player Rafael Nadal, one of the top Spanish athletes of all time. As part of this alliance, Cosentino will develop various promotional and philanthropic programs with Nadal.

Cosentino will sponsor the “Rafael Nadal Academy by Movistar” project, a tennis academy that the athlete will soon open in his hometown of Manacor (Majorca, Spain). The Academy will promote tennis among youth by teaching the sport, shaping values, and developing new talent. The complex will include a school, an International Tennis Centre, a fitness centre, and will be home to the headquarters of the Rafael Nadal Foundation as well as a museum dedicated to the tennis player.

Cosentino Group supports this high-performance educational and sports complex through its flagship products Silestone®, world leader of quartz surfaces, and Dekton®, the Group’s new ultra-compact surface that is leading the international architecture and design markets. Dekton by Cosentino® will be used throughout the facilities of the “Rafael Nadal Academy by Movistar,” including facades, flooring and other surfaces. The kitchens and bathrooms of the complex, designed by two architectural firms from Majorca and Barcelona, will include Silestone®. 

According to Santiago Alfonso, Cosentino Group’s Director of Marketing and Communications, “collaborating with Rafael Nadal is a source of great pride for us all. Nadal is so much more than an exceptional athlete. His desire to achieve, his strength and ability to lead are some of the values that have made him a global celebrity, recognised and admired everywhere. At Cosentino, we have always committed ourselves to continually improve, innovate and search for leadership to succeed, this partnership represents great satisfaction for all our employees, partners and customers worldwide”.

“The fact that this union begins with the sponsorship of the Academy perfectly reflects our common understanding of all those values. This really can be called a Social Responsibility initiative, as it focuses on youngsters in our society. For us it is an honor to work together on this educational project, and for our best products to be present in all its facilities and spaces”, says Alfonso.

Rafael Nadal has expressed his excitement for this new collaboration with “a Spanish company that is a world leader in its sector, encompassing a series of values with which I fully identify, in addition to supporting sport in Spain for a long time. I am sure that this collaboration project with Cosentino, starting with its help in the construction of the Academy, will be a long-lasting one and be productive for both parties”.

The collaboration with Rafael Nadal, reached with the participation of Evolution BCN, continues the theme of the Cosentino Group’s policy of partnerships and sponsorships with professional sports. Silestone® became the first Spanish brand to produce a spot to be shown at the Super Bowl in 2005, the world’s largest advertising event. Since then, Silestone® has also been one of the main brands of the NBA Houston Rockets team.  In addition, Silestone® was a sponsor of the Formula 1 world champion, Fernando Alonso, for four seasons. Since June 2011, through its Dekton® brand, Cosentino has also sponsored Jorge Lorenzo, the four time world champion for motorcycle racing.

 

#CosentinowithNadal