In the past, only clay, grass, cement, carpet and the latest-generation innovations such as synthetic astroturf were available. But 2016 heralds the arrival of a new and revolutionary surface for tennis, Dekton. The ultra-compact material made by Cosentino Group for the use in architecture and design makes its entrance into the world of tennis at the Mutua Madrid Open. It is the only combined ATP World Tour Masters 1000 and WTA Premier Mandatory event held in Europe.
Dekton is the result of over 22,000 hours of research. It is manufactured with PST (Particle Sintering Technology) developed by Cosentino and now used by the most prestigious international architects. It is suitable for a variety of indoor and outdoor uses and already employed in thousands of homes around the world. Here, it is put to the test in one of the most demanding of sports. Three years since its launch, Dekton is a brand recognized all over the world for its advanced technology, versatility, design and innovation. Just last week the brand’s latest collection, XGloss, received the prestigious Red Dot Best Product Design 2016 award.
Dekton is product of Cosentino, a global Spanish company that distributes innovative surfaces and solutions around the world from its headquarters in Almeria. Currently, Cosentino is present in 32 countries. More than 90% of its turnover is generated from international markets, making it the most internationalized Spanish company according to the latest report published by the Leading Brands of Spain Forum.
As an official sponsoring brand of the tournament, Dekton will be making the Mutua Madrid Open the most ultra-compact tournament in the world. Dekton is playing a leading role in several events that are sure to attract the attention of spectators at la Caja Mágica during the tournament’s 15th Anniversary. Product placement, hospitality, social media, prize drawings, special events and a spectacular surprise – a culinary tennis court- are a few of the highlights that will demonstrate the features of this 21st-century product.
Over the course of the MMOpen16, spectators at la Caja Mágica will have the opportunity to experience Dekton qualities first hand. A variety of spaces and areas of la Caja Mágica will be covered with the ultracompact surface. As proof of its versatility, Dekton will be used for countertops, flooring, and wall cladding. Special features include the walkway from the Madrid Fashion Week in the Iabel Ailanto’s show and a show cooking kitchen that is sure to be the heart of the leisure activities offered at this years’ tournament.
Through this sponsorship, Dekton and Cosentino Group are again linked to top level sports. In 2013 and 2014, Dekton was the personal sponsor of current MotoGP champion Jorge Lorenzo. Since the collaboration with his Tennis Academy, Rafa Nadal has been the face of Dekton since last year. The relationship that Cosentino and Silestone, another of its leading brands, has with sport is even more extensive. Silestone was the first and only Spanish brand to be advertised at the American SuperBowl. It has also been one of the NBA Houston Rockets’ main collaborating firms for eight years. Maintaining its links with leading Spanish sports figures, the brand was also Fernando Alonso’s personal sponsor for three seasons.