COSENTINO UNVEILS INNOVATIVE ‘COSENTINTO CENTER’ IN SAN DIEGO

Cosentino, the global leader in natural stone, quartz, and recycled surfacing, is opening a Cosentino Center in San Diego.  Officially kicking off with a reception for industry leaders from 6-9 p.m., Thursday, March 15, the new San Diego center will focus on enhancing the kitchen and bath design experience for architects, designers, fabricators, distributors and consumers. The opening also is part of an overall plan to continuously expand the company’s presence in the U.S. market in the next few years and marks the second center in California.

The Cosentino Center concept already is a proven and essential fixture in Europe, where Cosentino has its global headquarters. More than a showroom, the Cosentino Center is designed to support, promote, and educate architects and designers by integrating distribution facilities with product display areas, meeting spaces for designers to bring clients, classrooms for continuing education, and fully functioning kitchens and event space for demonstrations. The centers create an interactive environment for architects, designers, distributors, and fabricators to view the latest products and design trends, earn continuing education credits, attend expert seminars, and receive training and on new production techniques and innovations.

To welcome San Diego architects and designers, Cosentino will partner with the American Institute of Architects (AIA) to offer an continuing education course on hard surfacing options that will take place on the night of the grand opening, starting at 5 p.m. The educational tour will allow designers to experience raw materials first-hand and learn how they are transformed into finished products. The course also will cover a range of topics such as product sustainability and environmental impact.

“San Diego is the seventh Cosentino Center to open, and marks the first center opening in 2012,” said Lorenzo Marquez, VP of Marketing for Cosentino. “With such a strong stone industry in California, we knew opening another center here was crucial to meeting the growing demand. Having a presence in San Diego marks significant progress in our plans to expand in North America, especially on the West Coast. We’re confident this showroom will serve as a dynamic and inspirational space for our visitors, where they can experience the entire array of our collections first-hand.”

The San Diego Cosentino Center includes more than 25,000 square feet of warehouse and distribution space and a 3,400 square-foot state-of-the-art showroom. Visitors to the San Diego center will be able to explore and engage in all aspects of the kitchen and bath experience — from material and color section to specification and fabrication. It will include a comprehensive showcase of the full portfolio of Cosentino brands, including: Silestone Natural Quartz; ECO by Cosentino recycled surfaces; SenSa® Granite; Scalea Natural Stone; Marlique™ Marble; MURO™ Mosaics; and the Prexury™ Collection, a semi-precious stone line handmade by expert craftsmen.

To meet increasing demand for its products, Cosentino opened its first Center in Anaheim, CA in September 2010 and quickly followed with showrooms in Phoenix, San Francisco, Dallas, Atlanta, Chicago and Orlando. Additionally, nine more centers are planned to open in 2012 including Charlotte, Washington D.C., Cincinnati, San Francisco, Minneapolis, Austin, Portland, St. Louis and Denver.

“As Cosentino’s presence continues to grow in North America, it’s imperative to provide the resources and support that architects and designers need to grow their businesses and be successful,” Marquez said. “That goal is the guiding vision behind the Cosentino Center concept.”

The grand opening of the San Diego Cosentino Center will take place on Thursday, March 15 from 6-9 p.m.  with nearly 200 architects, designers, fabricators and industry leaders expected to attend.

The San Diego Cosentino Center is located at 9020 Activity Road- Suite C, San Diego, California, 92126.  It’s open to design trade professionals and consumers from Monday – Friday, 8 a.m. – 4:30 p.m. and Saturday 9 a.m. – 1 p.m. or by appointment.  Phone: (760) 741 – 8000.


SILESTONE PARTNERS WITH NATIONALLY SYNDICATED COOKING SHOW, MR. FOOD

Mr. Food has never looked better. Thanks to Silestone, the worldwide leader in natural quartz surfacing, the nationally syndicated cooking show has beautiful new countertops for its test kitchen studio. Everyday millions of homes across the nation will be treated to Mr. Food’s recipes prepared on a countertop from Silestone’s new Galactic series.

“We’ve found that chefs really love using Silestone, so it was a natural fit to be part of the Mr. Food segment,” said Lorenzo Marquez, VP of Marketing for Cosentino North America.

For more than 30 years, Mr. Food has helped viewers prepare everyday meals using foods that are convenient, healthy and delicious. The show is a trusted source for important nutrition and health news, kitchen trends and gadgets, and also features entertaining celebrity guests.

“When I was asked to design the new test kitchen studio set for the nationally syndicated Mr. Food TV segments, I knew it needed to be fresh-looking, stylish and very durable,” said set designer Raniro Daza. “After my due diligence, I discovered that Silestone met all our needs for the countertops perfectly. When we, I knew I met the mark once Art Ginsburg a.k.a. Mr. Food, first saw the completed kitchen set and shouted out his famous tagline… ‘OOOOH IT’S SO GOOD!’”

As with all Silestone natural quartz products, the Galactic Series is naturally nonporous and never needs to be sealed. It is easy to clean and has high scratch, stain, and heat resistance. Silestone is also proven to be a cleaner and safer countertop. It offers a unique combination of built-in antimicrobial protection that safely fights the growth of odor-causing bacteria, mold and mildew along with the assurance of GREENGUARD certification for clean air quality, and National Sanitation Foundation certification (NSF 51) for safe food preparation.

COSENTINO GROUP SALES SURGE IN U.S. MARKET, PLANS TO INVEST $31 MILLION IN THE OPENING OF 10 NEW COSENTINO CENTERS IN 2012

Cosentino Group, a global leader in the production and distribution of quartz surfaces and other natural stones, has announced an eight percent increase in its U.S. sales, reaching an annual total of $271 million in 2011. After 15 years in the U.S. market, North American sales now account for nearly 50 percent of the family-owned company’s total global revenue.

Additionally, Cosentino Group forecasts up to 18 percent annual growth for the next two years in the U.S. market, with estimated sales expected to top $365 million for 2013.  These robust growth projections are supported by Cosentino’s plan to continue strengthening its leadership role in North America with the opening of 10 new Cosentino Centers this year — a total investment of $31 million.

The centers will be located in key American markets including: San Francisco, San Diego, Minnesota, Cincinnati, Kansas City, Denver and Portland, among others. These new facilities are in addition to the 12 existing centers that Cosentino Group currently operates in the United States, bringing the total by the end of 2012 to 22 centers nationwide.

In the 17 countries where it operates, Cosentino Group supports its distribution through innovative “Cosentino Centers.”  More than a showroom, the Cosentino Center is designed to support, promote, and educate trade professionals by integrating distribution facilities, exhibition areas, workspaces for designers to bring clients, classrooms for continuing education, and fully functioning kitchens and event space for demonstrations. The centers create a unique interactive environment for architects, designers, distributors, and fabricators to view the latest products and design trends, attend educational workshops, hear from visiting expert speakers, and receive training on new production techniques and innovations. Today, the Almeria, Spain-based-company has 72 of these “centers” operating worldwide.

In 2011, due to the size and logistical complexity of the U.S. territory, Cosentino also opened a large logistics hub in the port of Houston, which is home to the headquarters of Cosentino North America. The company is currently studying the possibility of a second hub or central logistics center elsewhere in the U.S.

“The new facility will increase our commercial capacity and strengthen our business model in the United States, allowing us to reach more customers even more efficiently,” said Francisco Martinez-Cosentino, Chairman of Cosentino Group. “This will include a growing number of stone fabricators and home improvement centers, and also kitchen and bath specialists, architects and designers.”

The increased distribution is expected to provide even greater access to the full range of brands under the Cosentino Group umbrella including: Silestone Natural Quartz with built-in antimicrobial protection; ECO by Cosentino™, an eco-friendly line of surface material made of 75% recycled post-consumer and post-industrial content; SenSa® Granite with SenGuard®; Scalea Natural Stone, which includes marble, travertine and soapstone; Marlique™ Marble, enhanced marble for vanities; MURO™ Mosaics, pre-meshed tiles made with recycled Silestone; and the Prexury™ Collection, a semi-precious stone line handmade by expert craftsmen.

Cosentino announced its 2011 revenue and 2012 projections at its annual “Cosentino 100” Distributors Convention in Mexico in January. There, Cosentino discussed with more than 200 of its top customers from over 70 companies in the stone and design industry, how various U.S. economic indicators show that the country is in a recovery period. Cosentino noted that, in particular, the housing market is recovering and increased spending on home renovation is expected in the coming years.

“The company is poised to respond to new opportunities as the country begins to grow again, and as consumers dedicate more resources to home improvement, our primary business segment,” said Eduardo Martínez-Cosentino, Cosentino North America CEO.

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